Starting in 2020, I began designing concept art for the Oxygen Elements launch. The Elements program included premium tiered cards: Earth, Water, Air and Fire. The highest tier being Fire.
I set out to bring Oxygen's premium silver-foiled, embedded metal and stainless steel laser-engraved cards to life to set the tone for all future marketing campaigns.
Below is a sample of my design exploration and final outcomes.
Lighting exploration V1.
Enhancing CGI metal materials and achieving glamorous lighting.
Enhancing CGI metal materials and achieving glamorous lighting.
Lighting exploration V2.
Enhancing the curvature and light interaction with the machined card edges.
Enhancing the curvature and light interaction with the machined card edges.
Card assembly exploration. Understanding the assembly of the cards was crucial to achieving a realistic design.
Chip design exploration.
Integrating an iPhone visual into the world of Oxygen Elements.
Final results.
